The Coffee Cup

Posts Tagged ‘market’

When the U.S. economy slid deeper into recession in 2009, marketing coffee and catering operators moved in the opposite direction, digging out the ditch in 2008 with a range of strategies to exploit the fact that even exclusive coffee is a fairly scarce luxury that offers comfort during stressful times. Two successes were the bounce back in the Starbucks restaurant side and the revitalization of the former P & G’s portfolio of retail coffee J. M. Smucker. Although the time when the coffee market grew by simple premiumization may have ceased, for example, exclusive trends that change the specialty coffee drinks, gourmet beans and ethical consumption is still fully in force. What is more, there are great opportunities for companies to take advantage of such trends as the economy recovers, not by ignoring the bad times or repeal strategy, but by creating an image that both upper and responsive to consumers’ stronger than ever demand for value.

Packaged Facts’ Coffee and ready to drink coffee in the U.S. market and opportunities in the retail and catering industry, offering the 6th edition a comprehensive look at this $ 47. 5 billion market; examining both the retail and catering side of the business and the growing overlap of the two. On the retail side, appraisal report, coffee sold for future brewing beans and ground, and instant-and RTD coffee drinks (a la Frappuccino), and coffee enthusiast new bridge method of choice: a single serving (POD) coffee. Positive scaling trends that fell during the weak economy will gradually regain the upper hand, predicts the report will lead to increased annual percentage sales gains lift sales by 23% by 2014 to reach $ 58. 3 billion . The report examines sales across the retail universe, by Information Resources, Inc. InfoScan Review data and chart data SPINSscan comprehensive performance market composition and marketer / brand performance for the mass market and natural supermarket channels.
< br /> Comprehensive coverage is also devoted to the major trade market for coffee, including an expansion of the specialty drinks at such mass-market places such as McDonalds, Dunkin ‘Donuts and, most recently, Burger King, with his planned 2010 expansion of Starbucks’ Seattle’s Best . Completing the market for monitoring and prediction of the previous editions, coffee and ready to drink coffee in the U.S. market and opportunities in the retail and catering industry, pays 6th edition special attention to trends in the development of new products, including valuable global perspective; details competitive opportunities , including through in-depth company reports, explores successful marketing techniques, including web-based activities, and provides detailed consumer profiling by Experian Simmons data for 2009.

Contents Chapter 1: Summary

Introduction Scope of Report: Foodservice and Retail
report Methods

The Market downturn Takes a Toll
Figure 1-1: Percentage of total dollar sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent )
Dry Tea Category leads in market share
Foodservice sales gain in Restaurants
Supermarkets Lose Share to cheaper alternatives
economy and its impact
; Sales Coffee fortunes improve through 2014

Thousands of Marketers Marketers Marketers
Hire more sales
Smucker is the No 1 Tea Marketer
: Top 10 Brands in the Natural Supermarket Channel
Marketing and new product trends
Upscale Coffee Trends Collide with lower Economics
Thrifty Upscale Coffee: Is it possible to work outside Foodservice?
ideological Coffee: Organic, natural and fair trade
Shade Grown Coffee
Foodservice and Retail Trends Overview
increasingly confused and Cross-Competition between Food Services and retail
Despite Chain Restaurant proliferation, Mom and Pops will remain Industrial Paradigm
Specialty Coffee As competition intensifies and diversifies
Burger King to launch Seattle’s Best in 2010 as part of revised Breakfast Program
coffee is best-selling hot drinks at convenience stores
Supermarkets Lead the retail market for packaged coffee
Fair Trade Coffee Increases Walmart’s image, sales manager
consumer trends
More than 50% of Americans drink coffee Daily
Consumer Love Affair with Gourmet Coffee subside a Bit
Starbucks Restaurants Feel the Squeeze Recession
Use of Coffee by Type
Figure 1-2: Household usage rates of coffee: type of product in 2009 (percent of U.S. households)
Brands usage rates

, Chapter 2: The Products Introduction Scope

of Report: Foodservice and Retail
Dollar Sales Based on Retail Value
exempted products
; product acne product types

coffee brewed and served by football

Coffee Whole Bean Coffee
Single Serve Pods and capsules < , br /> Instant / freeze-dried coffee
Instant Cappuccino and Specialty Coffee Mixes Liquid Coffee

Concentrates Packaged Ready-to-Drink (RTD) Coffee Beverages
IRI Categories Additional descriptions

Arabica vs. Robusta
decaffeinated coffee
Type of Steaks
Espresso: A brewing, and a Roast Blends
vs. vine
Estate Coffee Flavors

organic coffee and sustainably grown coffee
Fair Trade Coffee
Shade Grown Coffee
Figure 2-1: Tree Chapel in coffee cultivation (degree of shade)
Global Market Overview
A primary Be
Americas and Central America account for two thirds of world coffee production
Figure 2-2: World Coffee Production: marketing, 2003/2004 -2009/2010 (number of bags in millions)
Europe and Asia Lead in New Coffee Product
Table 2-1: Share of Global Coffee Product Promotions: Regional and annual total, 2005-2009 (number)
Nestlé Leads in Number of Coffee Product
Table 2 – 2: Top 10 International Marketers: By Number coffee product launches, 2005-2009 (number)
instant gratification conquers World
Table 2-3: Top 20 Package Tags / Claims Marketing: The number of global Coffee Product launches, 2005-2008

Chapter 3: The Market
Market size and growth
recession Takes a Toll
Table 3-1: Total U.S. Sales of Coffee, 2005-2009 (in million dollars)
Foodservice Sales Top $ 41 billion
Table 3-2: U.S. Sales of Coffee Through Foodservice Channels, 2005 -2009 (in million dollars)
retail coffee Hit USD 6 billion
Table 3-3: U.S. Sales of Coffee Through Retail Channels, 2005-2009 (in millions of dollars)
Food Service and Retail Shares remain stable
Figure 3-1: Percentage of total dollar sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
retail Composition
Dry Tea Category Leads market
Table 3-4: IRI-Tracked Sales and Share of coffee by Category, 2009 (in millions of dollars)
coffee segment dominates Dry Tea Category
Table 3-5a: IRI-Tracked its sales of coffee Category: Dollar Sales, change and category share by segment, 2009 (in millions of dollars)
Table 3-5b: IRI Tracked unit and Volume Sales of Dry Tea: Segment, 2009 over the previous year (in millions)
Relative Fortunes of Coffee Segment remain stable despite recession
Horizontal Dry coffee trend-Back to the Future
Table 3-6: IRI-Tracked Sales of its coffee by segment: Basic vs. Processed, 2008-2009 (in million dollars)
Decaf Coffee continues to shoot
Table 3-7: IRI-Tracked Dollar Sales of decaffeinated coffee: Segment, 2009 (in millions of dollars)
instant coffee sales are slow
Table 3-8: IRI-Tracked Dollar Sales of Instant Coffee: Segment, 2009 (in millions of dollars)
RTD Coffee dominates Liquid Coffee Category
Table 3-9a: IRI-Tracked Dollar Sales of liquid coffee: Segment, 2009 (in millions dollars)
Table 3-9b: IRI-Tracked unit and sales volume of liquid coffee Category: Segment, 2009 over the previous year (in millions)
Bolthouse Farms reigns in RFG RTD coffee drinks
Segment Table 3-10: IRI-Tracked Dollar Sales of chilled RTD coffee, 2009 (in millions of dollars)
Cool Brew Coffee Concentrate Elevators cooled
Segment Sales by Channel
Foodservice sales gain in Restaurants
Table 3-11: Share of U.S. Foodservice Dollar Sales of Coffee: The Venue, 2008-2009 (percent)
Supermarkets Lose Share to cheaper alternatives
Table 3-12: Share of U.S. Dollar Retail Sales of Coffee: by channel, 2008-2009 (percent)
Seasonal variations and different regions
Retail highly seasonal
HealthSaver Caffeinated Cities Survey Details Trends by Region
Table 3-13a: U.S. cities with the highest coffee consumption: Regular coffee & specialty coffee drinks, 2007 vs. 2008
Table 3-13b: U.S. Cities with the lowest coffee consumption: Regular coffee & specialty coffee drinks, 2007 vs. 2008
Table 3-13c: “Most American Caffeinated Cities: 2007 vs. 2008
Table 3-13d:” At least U.S. Caffeinated Cities: 2007 vs. 2008
Table 3-13e: American cities most likely to say caffeine is good for you: 2007 vs. 2008
Table 3-13f: American Cities that are most likely to say caffeine is bad for you: 2007 vs. 2008
Northwest Specialty Coffee Culture Hides Coffee’s East Coast Roots Market Outlook

economy and its impact
a switch to Gourmet / Specialty Coffee
more than half of Americans drink coffee Daily
competition from a wide range of drinks
Table 3-14: IRI- Tracked Sales and Share of Major Beverage Categories, 2009 compared to the previous year (in millions of dollars)
RTD Coffee Beats RTD Coffee in Price
Table 3-15: IRI-Tracked Dollar Sales of RTD coffee vs. RTD Tea, 2009 vs. year ago (in millions of dollars)
New Spins on Caffeine
New research supports Coffee’s Health Halo
Single-Serve Systems is here to stay
Coffee Pricing is volatile
on Raw coffee shrink in 2009
Table 3-16: Composite of Green Coffee, 2005-2008 (in cents per pound)
Before: Expected market growth
economy slowly improving
focus on environmental and social responsibility will continue to live
coffee as New Health Food
Hispanic coffee sales to grow
Table 3-17: Projected Hispanic Population as a percentage of the total U.S. population: 2000, 2007, 2010 and 2015
coffee sales fortunes improve through 2014
Table 3-18: projected total U.S. sales of coffee, 2009-2014 (in million dollars)
Foodservice sales to nearly $ 52 billion
Table 3-19: Projected U.S. Sales of Coffee Through Foodservice Channels, 2009-2014 (in million dollars)
steady growth in retail sales
Table 3-20: Projected U.S. Sales of Coffee Through Retail Channels, 2009-2014 (in millions of dollars) < br />
Chapter 4: The Marketers Competitive
Site
complex marketing structure

Thousands of Marketers Marketers Employ multiple sales channels < br /> Major Coffee Marketers Foodservice
crossover
Specialty Coffee Marketers
Hispanic-Style Coffee Marketers
Joint Ventures Provide Synergies
The North American Coffee Partnership
Coca-Cola, Godiva, Caribou and more />
Marketer and Brand shares
/> Methodology
Table 4-1: Top 10 Coffee Marketers by IRI-tracked sales and market share, 2009 (in millions of dollars)
Smucker and dominates Mammoth Coffee Segment
No other marketers Claiming pairs Share
Smaller marketers do Impressive Gains
Smucker Leads Decaf Ground Segment
Nestlé tops $ 420 million instant coffee segment < br /> Power and Smucker Lead Instant Decaf Segment
eight times less than in the whole bean segment
North American Coffee Partnership Owns RTD coffee segment
Wm. Bolthouse reigns in chilled RTD segment
Cool Brew dominate Tiny Refrigerated Tea Concentrate /> Segments
Table 4-2: Leading Marketers and Brands of coffee: by IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-3: Leading Ground decaffeinated coffee Marketers and Brands: by IRI-tracked Sales and Share, 2009 (in millions of dollars)
Table 4-4: Leading Marketers and Brands instant: by IRI-tracked Sales and Share, 2009 (in millions of dollars)
Table 4-5: Leading Instant Decaf Coffee Marketers and Brands: the IRI tracked Sales and Share, 2009 (in millions of dollars)
Table 4-6: Leading Marketers whole coffee beans and Trademarks: by IRI-tracked Sales and Share, 2009 (in millions of dollars) Table
4-7: Leading RTD Shelf-Stable Coffee Marketers and Brands: by IRI-tracked Sales and Share, 2009 (in millions of dollars)
Table 4-8: Leading Refrigerated RTD Tea Marketer and Brand: the IRI-tracked Sales and Share, 2009 (in millions of dollars)
Table 4-9: Leading Refrigerated Coffee Concentrates Marketers and Brands: by IRI-tracked Sales and Share, 2009 (in dollars)
Table 4 -10: Top 10 Producers of coffee in the Natural Supermarket Channel: market share and sales dollars, 52 weeks to January 23, 2010 compared to the previous year (in millions of dollars)

Chapter 5: Marketing and New Product Trends
Upscale Coffee Trends collide with lower Economics
Figure 5-1: Number of coffee beverage introductions, 2005-2009
Figure 5-2: U.S. gross domestic product, 2005-2009 (in dollars)
Table 5-1: Number of introductions coffee beverage of the Package Tags / Claims, 2005-2009
will the Economic Turnaround Turnaround Trigger new products?
Table 5-2: Number of IPOs coffee beverage, in 2008 vs. 2009
Thrifty Upscale Coffee: Is it possible to work outside Foodservice?
ideological Coffee: Organic, /> natural and fair trade
Certification Marking: confusing for consumers and marketers Equal
Starbucks Cafe: Not where you go for a cup of Joe
Figure 5-3: CAF E Scorecard Extract
Ethical direct trade UTZ
Certified Good Inside: Is it good enough for True Believers?
Shade Grown Coffee
Three strikes and you’re in Triple-Certification
Table 5-3: Caffe Ibis Coffee Triple Certification Labels
Green “Labels, Labels Everywhere
Table 5-4: Organic, Shade Grown (aka Bird Friendly) and fair trade
Product launches can cover Myriad Products
Green Mountain Coffee Includes Speeches Donut House Collection
The four deuces
2009 Whole Bean and Ground Coffee vignettes Exhibit Variety and become more refined
Single Origin Coffee
Limited Editions < br /> New bottled drinks Pose Question: Is Coffee the New Chocolate?
Tea Energy Drink is still in 2009
Java has a Monster
Coca-Cola Goes Full Throttle in Hybrid Coffee / Energy Drinks
7-Eleven Fusion Energy Coffee is launching Foodservice Trend
Table 5-5: Coffee drinks were introduced in 2009

Chapter 6: Food Service & Retail Trend Overview
Introduction < br /> more mixed and Cross-Competition between foodservice and retail
Foodservice Overview
Foodservice Venues
Foodservice distribution methods
Away From Home Food spending also continue Static
Full-Service Restaurant’s share of sales Surges
Table 6-1: Average U.S. household food committee, 2004-2008 (in million dollars)
Table 6-2a : Dollar Sales of meals and snacks Away From Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-2b: Dollar Sales of meals and snacks Away From Home: By Type of Outlet, 2004-2008 (in million dollars)
Table 6-3a: Share of Dollar Sales of meals and snacks Away from Home: By Type of Outlet, 2004-2008 (percent) />
Restaurant Industry Trade Group projects growth in 2010
Table 6 – 4: Restaurant sales: 2008-2010 (in billion U.S. dollars)
Despite Chain Restaurant proliferation, Mom and Pops Remain Industrial Paradigm
Organic Coffee “Hot” in 2010 Restaurant Survey
; Specialty Coffee As competition intensifies and diversifies
Burger King to launch Seattle’s Best in 2010 as part of the revised Breakfast Program
Different Demographic?
cafes, kiosks and carts
Coffee Company Snapshot: Tim Hortons
Drive-Thrus: competitive advantage or Retrograde Concept?
Petrol Factor
coffee is best-selling hot drinks in convenience stores
Coffee Tops C-Store Shopper lists
7-Eleven Achieves franchise-only status U.S. during playback Up Coffee
“looks good in any Cup Size ‘Ad Campaign Introduces New iced coffee /> Line
7-Eleven announced NYC expansion plans
Sheetz Specialty coffee drinks include Lattes, cappuccinos and mocha
ExxonMobil Combining Upscale Coffee picture with a relaxed attitude
Hess / Dunkin ‘Donuts Continues Rollout />

and Kiosks Books Go Better with Cafes
Mountain Mudd Franchises spread from Billings to Lebanon
Less workers = Small Office Coffee Service
vending machines that are lagging behind in the U.S., picking up in Britain
Starbucks automatic /> Enjoy
; Airlines Flying high with coffee grounds
Retail Trend
Overview Retail Distribution Methods
Type of outlets
Supermarkets Lead the retail market for packaged coffee
supermarkets Super Centers & Warehouse Clubs
Walmart initially
Fair Trade Coffee Increases Walmart’s image, sales manager
Contest for National Warehouse Club Supremacy
Gourmet / Specialty food stores
Light Roast Coffee br medium roast coffee
dark roast coffee
specialty coffee
Company Snapshot: The Coffee Bean & Tea Leaf
health and natural food stores
Top Coffee Brands in the Natural / Specialty Venue
Table 6-5: Top Brands in UNFI Natural / Specialty channels: through sharing and number of SKUs, 2008 compared to 2009 (percent and number)
Internet, mail order, subscriptions

Chapter 7: Competitor Profiles Competitor Profile
: Co. Caribou Coffee, Inc. Corporate Overview

Rebuilding and renaming
Post Recession trade expansion shows results
Caribou coffee shops’ Rustic Design Strengthens
We are # 2, We try Harder

reach out to consumers in a number of fronts
Competitor Profile: Dunkin ‘Brands, Inc.
Company Overview
“We Are the Mainstream America”
“You Kin” Do It “Campaign bowl of” Everyday People “
Dunkin ‘pushes forward with expansion plans < br /> Different types of new markets targeted
Franchisee unhappy with the increased retail competition
Competitor Profile: Green Mountain coffee roasters, Inc. Corporate Overview

Specialty Coffee Division is growing rapidly
Keur unit is growing even faster
Green Mountains CAGR has increased to 53% Since Acquisition Keur
Green Mountain acquires Tulley’s for $ 40. 3 million < br /> Green Mountain Acquires Timothy and revises up forecasts Once More
Balanced, Multichannel Distribution
How Keur Grows Sales
Social Responsibility: Putting money where your mouth is < , br /> The company continues Ethical / Fair Trade Marketing
Competitor Profile: Kraft Foods, Inc. Corporate Overview

Table 7-1: Power, Inc. sales: Regional and category, 2008 (in billions of U.S. dollars)
Cadbury buys Kraft Maxwell House
Rollercoaster
atmosphere with P & G Real
bridge Good Marketing
Is revived Yuban Sanka
Lider of Image Problem
General Foods International Coffee Mixes losing its luster
Starbucks Agreement has had long-term benefits
Gevalia Coffee gets a new U.S. push
Kraft’s Tassimo System Home Brewing success in Europe but stumble in the U.S.
Power Switches to
Bosch Power determines the mood Keur < , br /> Tassimo Looking to customize their European Mojo to U. S
Advertising “webisodes” falls flat
Tassimo has the potential
Competitor Profile: McDonald’s Corp. Company Overview

McCafé: An idea whose time has come
Concept Traces Back to Premium roast coffee Become
Adding coffee bars
Advertising Approach: in particular, but Unsnobby
McCafé a global success story
McDonald’s Japan Shoots for the No 1 in Espresso Drinks
Competitor Profile: Massimo Zanetti Beverage USA, Inc.
Company Overview
third largest roaster companies in the U. S
packed O’Nuts: “The Heavenly Coffee ‘Literally
Hills Bros. Popular with Heavy coffee drinkers
MJB Premium Coffee in Pacific Northwest
Chase & Sanborn Offers Affordable
Cafes and Foodservice Competitor Profile
: Nestle USA, Inc.
; Company Overview
Nestlé’s operations in the U.S.: Large and varied
joint venture with Jamba Juice & Coke
Nestle Leads Instant Coffee Market
Nespresso Nespresso’s Speedy Are Delayed financial satisfaction
Worldwide Nespresso Gains 28% in the third quarter of 2009
Nescafé Dolce Gusto rolls out
Competitor Profile: Peet’s Coffee & Tea, Inc.
; Company Overview
sales grow despite recession
two business segments: Specialty Retailers and Sales
prefer Peet’s Sails Against headwinds Economy
Peet mantra: “It’s All About Coffee “
Peet stores march eastward
Peet’s 10 Commandments
Now a National Fire Stations in the food business
partnership with Vista should increase Sales Office
Two types of Food Service accounts
bidding war for Diedrich
Competitor Profile: Sara Lee Corp. Company Overview

auction results
Sara Lee Sheds U.S. Retail Coffee and Foodservice DSD Coffee companies
DSD sale does not surrender Foodservice Competition
Despite Disposals, Sara Lee Brewing continues on a BR Storm a global Senseo Single- Serve Fire
U.S. customers wait Senseo Return
Competitor Profile: JM Smucker Co. Company Overview

Smucker acquires coffee brands from P & G < br /> Focus on breakfast and tradition
a family business with a thirst for No. 1 Brands
Folgers coffee sales perk up during Smucker
Pricing key to success
Competitor Profile: Starbucks Corp.
Starbucks to the world: “Tales of My Demise are somewhat exaggerated”
Table 7-2: Starbucks performance during fiscal year 2005-2009 (in millions of dollars) < , br /> Return of the Prodigal Son CEO reignites Company Past Is Prologue
as Starbucks reassessment and regrouping
Schultz Shutters Hundreds Stores
Starbucks takes time out to re-train baristas
The vast World Wide Starbucks Coffee House Phenomenon br Starbucks “individualize” New markets
Starbucks Test 31-Oz. Trenta Iced Drinks
other strategic initiatives < , br /> new call
new machines

Pike Clover Place Roast brewed Upscale

My Starbucks Idea Webpage
Table 7-3: “My Starbucks Ideas” by type and number as of December 8, 2009 />
and advertising agency Insert Part
Starbucks iPhone Apps Store
Despite cutbacks, Starbucks Keeps brand portfolio
Seattle’s Best Coffee & Torrefazione Italia
Seattle’s Best Goes Franchise Route < br /> Foodservice Operations Suffer Setback In inhospitable Times
Burger King to launch Seattle’s Best National
profitable partnerships in the packaging industry
Power Markets Starbucks’ Ground and Whole Bean Coffee < , br /> The North American Coffee /> Partnership
Transformation Agenda fuel energy drinks
Nutritional Health & Wellness to promote corporate Health & Wellness
social responsibility practices and marketing
Employees vs. Starbucks: You win some, you lose some
Tazo Tea and Ethos Water
Table 7-4: Tazo Tea -List of hot tea products in December 2009
Ethos Water: PR Plus or ethical dilemma?
other partnerships, Other products

Chapter 8: Consumer Agency
More than 50% of Americans drink coffee Daily
77% of adults drink coffee every year
Consumer Love Affair with Gourmet Coffee subside a Bit
; consumption among 18 – to 24-year-olds comeback
Some coffee drinkers Know Home is not only Where the Heart Is Brewing
any method
Figure 8-1: How do consumers his morning coffee, Java Jolt, 2010 (percent)
Consumer and Demographic
Simmons survey system
Starbucks Restaurants Feel Recession /> Squeeze
Table 8-1b: Adult consumer base for Starbucks Restaurants and Starbucks Coffee Packaged Products, 2006-2009 (number of American adults in millions) < br /> Table 8-2a: Breakfast fast food consumers: usage rates overall and for McDonald’s, Starbucks and
Table 8-2b: Breakfast fast food consumers: customer base overall and McDonald’s, Starbucks and Dunkin ‘Donuts, 2005-2009 (number of American adults in millions)
Use of Coffee by Type
Figure 8-2: Household usage rates of coffee: type of product

Recently I moved from Louisiana to Kentucky. I have been wanting Community Coffee from Louisiana, so just ordered. In your opinion, what type of coffee on the market is the best tasting coffee?

a cup of coffee is safe enough to revitalize itself. Today, it is effectively used as one of the best marketing. Business experts follow several marketing tactics to promote their products and services. There are several ways to support your brand, one of the ultimate ways is to give the promotional coffee mugs .

SwagHound offers you a range of custom coffee mugs for your marketing strategy and your budget. With white exterior and the interior is tinted Mint Green Houston Coffee Mug a classic piece. It comes in a variety of colors, as peach, mint green, light blue, and much more. These promotional coffee mugs come with an imprint area 2 “H x 2-3/4″ W x 8 “wrap. You can also choose plastic coffee mugs and travel to promote your brand in a unique way.
< , br /> Sometimes personal coffee mugs can not be given to all customers, because they are expensive compared to other promotional items such as pens. If you want to target hundreds or thousands of customers, then promotional stadium cups right choice. With stadium cups, you can easily promote your business at events and occasions like corporate events, weddings, sports events and more.

Did You Know That Over 7 Out Of 10 Jobs Are Never Advertised? (and It’s Always The Best Ones). This EBook Shows You How To Chase – And Get – The Jobs That Are Nver Advertised!
Unlock The Secret Job Market.

One of the best coffee maker tassimo beverage machine. They get good reviews from experts. This is for coffee drinkers who have a new coffee with each cup. It uses a unique system called T-disk is very easy to use and cheap to buy. Tassimo is made by Bosch. You probably heard of Bosch has been around since the 1886th They are one of the leading manufacturing companies. They produce everything from auto parts from dishwashers. They have a five-star hotel and they are known to produce high quality products that are made to last. tassimo beverage machine has great features for you coffee lovers. It is a one cup coffee maker that brews fresh coffee in a minute. With the touch of a button, you will have fresh hot coffee. It comes with a built-in water filter, removable water tank with a capacity of 8 cups of water. The coffee is so good that you do not have to stop at starbucks longer to enjoy a good cup of coffee. The only downfall on tassimo is that you can not fit an ordinary coffee cup on it, but there are ways around it. You can also make hot chocolate, espresso and foamy lattes even with the automatic coffee maker. There are settings that will customize each cup of coffee, you can make your coffee strong or do you prefer it easy. You can control how much coffee you want in your cup. Tassimo beverage < ; / a> machine on the market for about $ 184th 47 but there is a website where you can buy almost half of that price.